cChallenge
Emerging technologies such as Artificial Intelligence , Machine Learning and automation are set to disrupt practically every industry . To turn disruption from a threat into an opportunity , future-facing enterprises like Borusan Cat are targeting Digital Transformation .
Tayfun Özçay , CIO at Borusan Cat , said : “ We see that our industry will change fundamentally in the years to come . To ensure that we can compete effectively in tomorrow ’ s automated economy , it ’ s vital for us to start laying the foundations for more efficient business processes today .”
After a thorough evaluation of its current operating model , Borusan Cat identified a key challenge standing in the way of its Digital Transformation objectives .
“ Like many leading enterprises in our space , we rely on SAP solutions to manage our operations from end-to-end ,” said Özçay . “ We knew that fast access to accurate data would be a key enabler of our target operating model , which led us to enhance our environment with the SAP HANA inmemory data platform . Although the new solution helped us cut our SAP application response times substantially , many of our processes still depended heavily on timeconsuming manual work .”
As a dealer of Caterpillar products , Borusan Cat ’ s sales organisation must always be alert to potential opportunities , particularly equipment tenders from construction ,
CASE STUDY
mining and shipping companies . Each morning , the company ’ s sales team spent the first hour of their day researching opportunities online and adding leads to the customer relationship management ( CRM ) system . In addition to consuming valuable time that could otherwise be spent meeting with prospects , this manual approach increased the risk of valuable opportunities going unnoticed .
Repetitive , human-driven processes were also a significant drain on productivity in the company ’ s finance function . At the end of every month , Borusan Cat ’ s finance team had to spend days manually reconciling client payments with invoices – reducing employee satisfaction and increasing the risk of attrition .
“ We knew that replacing our manual processes with automated workflows would be vital to achieve our Digital Transformation goals . We targeted an enterprise-class automation platform to help us take the first step on that journey ,” said Özçay .
Solution
To empower its people to spend less time on tedious , repetitive work and more time on value-added activities , Borusan Cat selected Kofax RPA – an industry-leading Robotic Process Automation platform .
BY EMPOWERING OUR PEOPLE TO
SPEND MORE
OF THEIR TIME ON REWARDING , CREATIVE WORK , WE ’ RE HELPING TO ADD VALUE
TO THE BUSINESS AND RETAIN OUR TALENT . www . intelligentcio . com INTELLIGENTCIO
59