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FINAL WORD
How to derive
value from ‘pay
as you go’ cloud
Businesses are struggling to cope
with more data than ever before and
enterprises are therefore utilising
efficient, scalable solutions. Cloud data
platforms are enabling businesses to
handle data more efficiently and scale
to their specific needs. Rob Mellor, Vice
President and General Manager, EMEA
at WhereScape, an international data
warehouse automation and Big Data
software company, tells us more.
I
f you’ve ever had the joy of watching 8-year-olds play football,
you’ll have witnessed a particular parent on the sidelines; not
content with simple encouragement, they bellow instructions
to their child to do things that, frankly, the world’s greatest players
might struggle with! Their understanding of the gap between where
their child’s skills currently lies and where they want them to be is
wildly misaligned.
To continue with this analogy, it’s a phenomenon I see when talking
to organisations about a move to the cloud. So enamoured are they
with the potential the cloud offers, they are blind to the reality of
where their current infrastructure really is. Their desire to ‘get to the
cloud’ immediately is understandable, but in most cases – like the
parent who wants their child to play like Ronaldo – wholly unrealistic.
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