TRENDING ////////////////////////////////////////////////////////////////////
meet the volume create obstacles for those
who manually review transactions for fraud.”
Forter’s integrated fraud prevention platform
delivers real-time decisions at every point of
the customer journey from account sign up
and login, to purchase, and to returns. The
system is tailored for each merchant based
on its unique business requirements, pairing
merchant feedback with Forter’s expertise.
Forter’s growing Global Merchant Network
includes over 620 million consumers globally
and 97% of online US consumers. Links
among known consumers and those new
to the network allow the platform to infer
trust, resulting in higher accuracy without
Michael Reitblat, CEO and Co-founder
of Forter
the need to manually review transactions
and interactions.
With the Forter platform, merchants
can expect an up to 90% reduction in
false declines, recapturing otherwise lost
revenue and delivering the best possible
buying experience to their consumers, with
an up to 90% decrease in chargebacks
due to fraudulent activity. Forter allows
merchants to scale and accelerate their
Digital Transformation strategies even in an
uncertain time.
“Rules-based systems by their nature look
at the past and adapt to it,” said Reitblat.
“New consumer behaviours, which we’re
“
MERCHANTS ARE
SCRAMBLING
TO CUT COSTS,
REDUCE THE
IMPACT OF
FRAUD, SCALE
EFFICIENTLY
AND DELIVER
A CONSISTENT
CUSTOMER
EXPERIENCE TO
MEET RISING
CONSUMER
ONLINE BUYING
BEHAVIOUR.
seeing across industries, as well as new
fraud behaviours, are missed by these
systems until they can adapt. Forter’s
identity-based system authenticates the
buyer, not just the behaviour.”
Together with the Special Report, Forter has
also issued its Eighth Fraud Attack Index,
highlighting industry trends and innovative
fraud vectors, showing the evolution of fraud,
comparing H2 2019 to H2 2018. The report
features the continued evolution of fraud
attack vectors across all customer touchpoints,
demonstrating the need to protect
merchants’ digital offerings at all interactions
in the customer journey, from account abuse
to payment abuse to policy abuse. •
28 INTELLIGENTCIO www.intelligentcio.com