INTELLIGENT BRANDS // Green Technology
E.ON discovers world’s greenest
data centre in Grotach
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E
.ON has discovered the world’s
greenest data centre in the Bavarian
village of Grotach.
The computing power there is completely
sustainable and 100% CO 2 -neutral. These
are good reasons for E.ON to include this
facility in its current corporate campaign
#GreenInternet, with which E.ON informs
users about Internet use and energy
consumption on social channels.
Carsten Thomsen-Bendixen, Acting Head
of Communications and Political Affairs
at E.ON, said: “We provide extensive
information about the connections between
Internet use and climate protection,
www.intelligentcio.com
but not with a raised forefinger. With
information about video entertainment, we
want to sensitise new, especially younger
target groups, to the enormous energy
THE COMPUTING
POWER THERE
IS COMPLETELY
SUSTAINABLE
AND 100% CO 2 -
NEUTRAL.
requirements of video streaming in data
centres. And we show how such data centres
can become greener like the one in Grotach.
The topic is serious, the approach is not –
quite deliberately, because we want to reach
as many people as possible.”
At first glance, it seems strange that E.ON,
as part of a campaign for a green Internet,
is publishing a video that is clicked on
several million times on the Internet – thus
triggering high power consumption in data
centres. But in fact, E.ON has made the
video climate-neutral – the CO 2 emissions
for up to three million hits on YouTube have
been offset. If there are more, E.ON will add
to the compensation. n
INTELLIGENTCIO
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