COUNTRY FOCUS: SPAIN
It has been said, and rightly so, that a
company’s mission cannot be defined
by a simple empty phrase; but rather one
which it practices daily to generate value
for its stakeholders. And it is not by chance
that, while accelerating its transformation,
Telefónica redefined its purpose: “To
make our world more human, connecting
people’s lives.”
Euskaltel, a leading convergent
telecommunications group in Northern
Spain, has also adopted different measures
to alleviate the effects of the health crisis
caused by COVID-19 and which, among
other effects, has led to the closure of
schools and ikastolas in Euskadi, Spain.
Among those measures is the opening of
its children’s television channels for the
www.intelligentcio.com
enjoyment of young children who can’t
attend school or ikastola. In addition, it will
also open specialised channels for Cinema.
The Basque operator has also implemented
measures to increase the mobile data
capacity of clients with special cases.
Euskaltel has adopted different
contingency measures to tend to possible
conditions that COVID-19 may generate
in communication between people,
institutions and companies during the
health crisis that is currently affecting
the country, including teleworking for
its people and ensuring the continuity
of telecommunications for homes and
businesses. All the measures taken are
based on the recommendations established
by the competent public authorities in this
matter, paying particular attention to the
company’s corporate purpose, essential to
ensure continuity in the business fabric in
its areas of activity and the connectivity
needs of its clients.
In order to guarantee compliance
with the necessary preventive and
contingency recommendations and
actions in the provision of services,
Euskaltel has established a series of
measures in accordance with the
business continuity plan with the
objective, on the one hand, to avoid/
reduce the spread of Coronavirus cases
and at the same time ensure the
adequate continuity of
telecommunications services. n
INTELLIGENTCIO
53