Intelligent CIO Europe Issue 28 | Page 43

//////////////////////////////////////////////////////////////////// and a one-size-fits-all approach which doesn’t recognise the nuances of Digital Transformation projects. Working in this way might create a couple of tangible easy wins for customers – they might see a reduction in paper-based processes, or slightly enhanced communications, for example. But addressing Digital Transformation with a continuous blanket approach is unlikely to deliver prolonged success. Instead, a consultative individually tailored approach is needed to ensure that Digital www.intelligentcio.com FEATURE: DIGITAL TRANSFORMATION Transformation provides long-term benefits. That is where the company entrusted to lead this transformation needs to provide real guidance and value. An intimate approach Before a Digital Transformation project begins, it’s essential that a consultant gets to know the ins and outs of the business. A full X-ray examination will make it clear where an organisation currently is on its Digital Transformation journey and what Jonathan Bridges, Chief Innovation Officer at Exponential-e INTELLIGENTCIO 43