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and a one-size-fits-all approach which
doesn’t recognise the nuances of Digital
Transformation projects. Working in this way
might create a couple of tangible easy wins
for customers – they might see a reduction
in paper-based processes, or slightly
enhanced communications, for example.
But addressing Digital Transformation with
a continuous blanket approach is unlikely to
deliver prolonged success.
Instead, a consultative individually tailored
approach is needed to ensure that Digital
www.intelligentcio.com
FEATURE: DIGITAL TRANSFORMATION
Transformation provides long-term benefits.
That is where the company entrusted to lead
this transformation needs to provide real
guidance and value.
An intimate approach
Before a Digital Transformation project
begins, it’s essential that a consultant gets
to know the ins and outs of the business.
A full X-ray examination will make it clear
where an organisation currently is on its
Digital Transformation journey and what
Jonathan Bridges, Chief Innovation
Officer at Exponential-e
INTELLIGENTCIO
43