Intelligent CIO Europe Issue 27 | Page 77

t cht lk TECH TALK /////////////////////////////////////////////////// IS THE RETAIL SECTOR MAKING THE MOST OF IOT? Despite the retail sector realising the potential of IoT devices, Mark Thomson, Director of Retail and Hospitality EMEA, at Zebra Technologies, believes opportunities are being lost to maximise their effectiveness in the face of increased competition. Y ou would be hard pressed to find a retailer who doesn’t want greater insight into what is happening within its stores and warehouses – and why it’s happening. Perhaps that’s why Zebra’s 2019 Intelligent Enterprise Index revealed a record number of retailers accelerating their efforts to become ‘intelligent.’ According to the annual study, the global retail sector’s ‘intelligence score’ increased 6.7% points from 2018 to 2019 to reach 62.1. That’s only one point lower than the highest-scoring healthcare sector. It also represents the largest year-over-year gain among all sectors. www.intelligentcio.com Why intelligence scores matter more than ever Retailers are now highly focused on ‘returns.’ They want to know how they keep customers returning to their stores amid fierce competition and how to minimise product returns. They also want to understand how best to maximise their return on investment (ROI) for any new resources dedicated to accomplishing such goals. Sometimes, that entails augmenting or expanding the workforce. In other cases, it requires process re-engineering or workflow automation. But it always involves technology in some capacity. “ BARCODE-BASED SYSTEMS AND MOBILE DEVICES ARE HIGHLY VERSATILE AND COULD QUICKLY BE CONFIGURED TO WORK WITHIN MORE ADVANCED IOT-BASED ARCHITECTURES. INTELLIGENTCIO 77