Intelligent CIO Europe Issue 27 | Page 38

TALKING ////////////////////////////////////////////////////////// Ensuring business success in the retail sector Forward-thinking retailers are using Artificial Intelligence to ensure they’re sitting at the top of the tree in an often turbulent and unpredictable sector. Experts reveal the success behind those who are taking the market by storm using technology to find new ways of driving sales and improving the experience of their increasingly expectant customers. 38 INTELLIGENTCIO www.intelligentcio.com