INDUSTRY WATCH
Infor applications cover the entire hotel
software spectrum: revenue management,
mobile apps, property management, finance,
BI/analytics, human resources (HR), customer
relationship management (CRM), point of
sale (POS) and maintenance management.
It appears that HR Group isn’t the only
hotel company discovering intelligent ways
to improve its position in the hospitality
industry. OTA Insight, the cloud-based data
intelligence platform for the hospitality
competitor discounting plans via a simple
side-by-side comparison dashboard.
The Compare Module Functionality will be
the latest in a string of recent developments
from OTA Insight, including Secondary
Compset, Members’ Only Rate Tracking,
Mobile Rates Tracking and Multi-Property
Rate Management, which have been added
to Rate Insight in recent months.
“As hoteliers continue to strive to maintain
an edge in an increasingly competitive
landscape, it’s important for OTA Insight
to continue to innovate and deliver
advancements that support hoteliers,”
said OTA Insight’s Co-founder and Chief
Commercial Officer, Gino Engels.
“With our latest development, hoteliers can
gain quicker, more meaningful insight into
their competitors’ discounting strategies
across different rate and room types, helping
them refine their pricing and stay ahead of
the game.”
W London – Leicester Square has also
announced its IT transformation in order to
provide the ultimate guest experience.
OTA Insight’s Co-founder and Chief
Commercial Officer, Gino Engels
industry, has announced the launch of
an industry-first enhancement to its Rate
Insight tool, the company’s market-
leading rate intelligence solution for global
hotel chains, local brands, management
companies and ownership groups. The
company’s new Comparison Module
Functionality is a rate-type comparison
feature that will remove the need for timely
report generation and analysis and allow
hoteliers to easily understand and evaluate
competitors’ discounting strategies at the
click of a button.
The Hotel has unveiled a multi-million-pound
transformation of all of its 192 guest rooms
and suites. As part of the W brand’s mission
to fuel its guests’ lust for life, the hotel’s
renovation shatters the traditional concept
of luxury through its provocative new look
paired with innovative in-room technology to
give guests full control of their stay.
“W Hotels has consistently been at the
forefront of innovation – reinventing and
rewriting the rules of hospitality wherever
the W sign lands,” said Jenni Benzaquen,
Vice President of Luxury Brands – Europe,
Marriott International.
“The transformation of W London –
Leicester Square merges the latest
technologies in hospitality and the music
industry with boundary-breaking design,
offering our guests the ultimate experience
in-room, in our newly renovated public
spaces, as well as connecting them with
what’s new/next in this dynamic city.”
The hotel is the first in the UK to embrace
the full DigiValet technology – one of the
most advanced tablet-based systems in
the industry, which allows each guest to be
in control of their stay right from check-
in. Upon entry, music and lighting greet
the guest to offer a truly immersive and
memorable stay. All settings are adjustable
and customisable to guest preference.
A user-friendly tablet controls the in-
room temperature, lighting and media,
including personal streaming services
at the touch of a button, while also
showcasing a taste of the music being
made and played across London.
The hotel is therefore utilising
technological advancements to ensure
guests have the most innovative and up
to date experience which is tailored to
their needs as a result of technology. n
As a market-first feature, this latest
development will enable hoteliers to
analyse different rate variations, including
length-of-stay, public vs. member rates,
mobile vs. desktop rates, meal plans, best
flex vs. lowest rates, number of guests
and much more, and extract detailed
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INTELLIGENTCIO
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