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FINAL WORD
Dramatic
surge in
cryptocurrencies
predicted for
2018
As the retail industry discovers new
ways to innovate, consumers must keep
up with the ever-changing methods of
purchase. Scott Lester, CEO at Flixmedia,
gives us his predictions for 2018 as
Bitcoin slowly becomes more prevalent
in retail technology.
1. Cryptocurrency will emerge as a method
of purchase
The value of Bitcoin – perhaps the most well-known and widely used
of cryptocurrencies – experienced a dramatic surge last year, with its
value climbing from less than US$1,000 to over US$6,000. This will
likely increase even more over the course of 2018, meaning retailers
who previously dismissed cryptocurrency as a fad must now look into
how best to integrate the payment method into their business.
Japan has already taken a leading role in this regard, with the
country’s government granting cryptocurrencies’ legal status as
a means of payment in April last year. Hundreds of thousands of
retailers in Japan now accept payment in Bitcoin. This trend will see
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