Intelligent CIO Europe Issue 19 | Page 39

////////////////////////// WE HAVE HAD GREAT SUCCESS IN EUROPE HIRING EXCEPTIONAL TECH TALENT BOTH IN SOFTWARE AND PRODUCT ENGINEERING. As the tech landscape continues to evolve for businesses, technology is integral to keeping up with transforming consumer demands. We live in a world where an average consumer is surrounded and influenced by technology day in and day out. Due to this, every business needs to evolve and become a B2C (business-to-consumer) company. B2B (business-to-business) companies that may not traditionally deal directly with consumers have to reinvent themselves as B2C entities. The level of sophistication a consumer experiences in their personal lives becomes the norm when they interact with a large business. Technology is a key enabler to meet that level of consumer demand. The ability to collect data, to carry out massive computing and create differentiated experiences are essential to keep up with transforming consumer demands – and it’s all enabled by technology. We have accomplished several IT achievements over the past year, but what stands out most is the intersection of cutting-edge technology, business opportunity and industry disruption. Late last year, we launched a used aircraft marketplace that brings together buyers and sellers seamlessly. The platform, called GoDirect Trade, is built leveraging Blockchain – creating immediate trust between buyers and sellers on the parts pedigree. The experience is simple, seamless and reflects a B2C dynamic. We are one of the first industrial companies to leverage Blockchain technology in solving a real-world problem. INTELLIGENTCIO 39