INDUSTRY WATCH
BY INTEGRATING ORACLE’S
ADVANCED DIGITAL
TECHNOLOGIES WITH OUR
OPERATIONS MEANS WE
WILL BE ABLE TO UNLOCK
INCREASING VALUE
WITHIN OUR BUSINESS
AND OFFER FURTHER
OPPORTUNITIES TO OUR
GLOBAL CUSTOMER BASE.
T
he Prada Group has announced
a collaboration with Oracle to
adopt a suite of Oracle advanced
technological solutions that will support
efficiency throughout all of Prada
Group’s core retail processes. Oracle will
also help the company analyse historical
data and current market demands across
its global retail network of 634 stores,
better-informing business decisions and
providing a unique customer experience.
With Oracle Retail Cloud Services
Merchandise Financial Planning,
Assortment, and Item Planning, the Prada
Group will optimise its merchandising
process including sales and forecasts,
performance analysis, margin, open
to buy, inventory management,
supply chain and inventory allocation.
Implementing this solution will lead to a
more informed analysis of Prada’s KPIs
and a greater ability to set new targets
and allocate more precise budgets.
Prada will also be able to strengthen its
customer relations at the point of purchase
with Oracle Retail Customer Engagement
Cloud Service and Oracle Retail Xstore Point
of Service. The two solutions will provide
real-time visibility into all customer-related
details across every touchpoint, offering a
personalised shopping experience.
“By integrating Oracle’s advanced digital
technologies with our operations means
www.intelligentcio.com
we will be able to unlock increasing value
within our business and offer further
opportunities to our global customer
base. Our collaboration with Oracle is
part of our wider strategy focused on
enhancing our group with a strong
investment in technology to boost
operational efficiency and effectiveness,”
said Lorenzo Bertelli, Prada Group Head
of Marketing and Communication.
“For luxury brands, delivering a
unique and positive brand experience
is paramount,” said Mike Webster,
Senior Vice President and General
Manager, Oracle Retail. “Whether they
are shopping in Milan, San Francisco
or online, Prada Group’s customers
expect that inventory will be fresh,
current and available. With Oracle,
the company will be able to better
understand and anticipate customer
demand and optimise inventory
assortments accordingly to ensure
every brand connection results in a
satisfied customer.”
Wirecard, a global innovation leader
for digital financial technology, is also
offering its services to assist with more
satisfied customers in the retail sector.
The company has assumed responsibility
for the entire payment processing in
the e-Commerce shop of Apollo, one of
the largest optical retailers in Germany.
Wirecard ensures smooth payment
INTELLIGENTCIO
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