INTELLIGENT BRANDS // Mobile Technology
Pareteum acquires mobile
engagement solutions
provider, Devicescape
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P
areteum Corporation, a rapidly
growing global cloud software
communications platform company
with a mission to connect every person
and every thing, has announced it has
acquired Devicescape, mobile location and
engagement solutions provider.
The acquisition equips Pareteum customers,
including IoT and communications service
providers, B2C brands and smartphone
application developers, to engage and
connect end-users and devices at countless
public places across the world.
The Devicescape software solution triggers
presence alerts when devices enter venues,
allowing Pareteum customers to deliver
location-specific mobile engagements such
as in-application advertising, coupons, or
reminders. It also enables the collection
of unique and highly valuable first-party
location data.
These location-targeted end-user experiences
are powered by Devicescape’s Curated
Virtual Network (CVN), a software-based
aggregation of pre-existing Wi-Fi access
points situated in millions of places worldwide.
The patented CVN software adds beacon
functionality without the need for new
infrastructure by automatically tagging
each access point with rich contextual data,
including geographic location, venue type,
venue name and performance quality.
Additionally, the software crowd-sources
the discovery of new access points and
venues. This adds a unique and continuously
expanding layer of location intelligence to the
Pareteum Cloud Platform and Smart Network.
The acquisition strengthens Pareteum’s
intellectual property portfolio considerably,
with the addition of 33 patents globally and
adds key engineering and executive talent,
including Devicescape CEO, Dave Fraser, and
CTO, John Gordon.
Hal Turner, Executive Chairman and
Principal Executive Officer at Pareteum,
LOCATION
AWARENESS IS
SET TO BECOME
FUNDAMENTAL
TO MOBILITY
SERVICES.
said: “This latest acquisition adds another
dimension to the experiences Pareteum
is able to power for our communication
service providers, Smart City, and IoT
customers through our Super API. Location
awareness is set to become fundamental
to mobility services and Devicescape is an
excellent fit with our cloud software-based,
infrastructure-free model for the provision
of compelling connected experiences. I am
delighted to welcome Dave and his staff to
the TEUM.”
“I am excited that Devicescape has become
part of Pareteum, not least because of our
shared ambition to provide customers with
everything they need to create connected
services which will change the way people
experience and interact with their world,”
said Dave Fraser, CEO at Devicescape. “I look
forward to working with Hal and the TEUM
to make this vision a reality.”
“The acquisition of Devicescape will be fully
accretive from day one,” said Pareteum
President, Denis McCarthy, who is leading
the acquisition process. “It enhances our
engineering capability as we continue to
accelerate customers into production and it
promises to drive yet more of the innovation
which keeps customers buying from us.” n
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