Intelligent CIO Europe Issue 18 | Page 19

LATEST INTELLIGENCE THE RELEVANCY OF ARCHIVING FOR BUSINESS TRANSFORMATION PRESENTED BY Download whitepaper here T he centre of the digital universe is data access. From a business perspective, leaving no data behind is critical to moving forward. Whether looking to develop solutions, programs, markets or revenues, your organisation’s ability to innovate will largely depend on data. Leadership demands data-driven decision making to deliver better business outcomes and assurances that the organisation can meet regulatory moving targets. Lines of business want to harness customer data to target services, shorten go-to-market cycles and generate new revenue streams. End-users need to access files anytime, anywhere and from any device to stay productive. IT is tasked with making it all happen, amid perpetual data growth, dynamic workloads and dwindling budgets. Massive data growth, mostly file-based and unstructured, can be difficult to capture, store www.intelligentcio.com and access in all the ways that matter. Many organisations have held a ‘backup everything forever’ mentality, which often leads to unknowable amounts of inactive or dark data stored across siloed technology stacks, including high- performance Tier 1 storage. In this era of all-the-time digital access, no one can afford to wait for data to be located and mined or deal with complex backup and recovery gyrations. Yet, data must be readily available and cost-efficient. At Hitachi Vantara, we recommend a modern data archival and analysis approach to bring dark data to light or keep it from going dark in the first place. Having a simple, smart and agile archiving strategy means capitalising on Digital Transformation benefits and cost efficiencies to achieve customer, compliance and revenue goals. It means reinvigorating your data to optimise business value. We can help you leave no good data behind. n INTELLIGENTCIO 19