Intelligent CIO Europe Issue 16 | Page 29

INFOGRAPHIC “ WE HAVE DEVELOPED A UNIQUE SERVICE TO PROTECT THE IDENTITIES AND PERSONAL DATA OF OUR CUSTOMERS FROM ANY TYPE OF CYBERCRIME. A lack of digital protection While concern is high, the survey has also discovered that protection is often neglected. Less than one-third of those questioned said that they frequently change their passwords and digital credentials and even more alarmingly, only half of consumers have anti-virus and anti-malware protection on their smartphone or tablet – a worrisome statistic considering this accounts for half of global web traffic. A total of 45% of respondents said they wouldn’t know how to fix their situation if their personal data was compromised and 48% feel that companies and institutions www.intelligentcio.com are not doing enough to protect their individual information. Awareness and willingness to purchase solutions is on the rise elderly parents. Consumers are interested in Alerting Services (57%), 24/7 Assistance Services (54%), Prevention Services (47%) and Monitoring Services (48%). Americans are more aware of identity protection solutions (65%) than Europeans (40%) but consumers are ready to take steps to protect themselves online when aware of the options. Antoine Parisi, CEO of Europ Assistance, said: “Consumers are now more aware of threats to their personal information and while the mounting concerns they have are valid, it is our mission to protect people from any stressful situation. More than half of respondents (55%) indicated that they have a positive opinion of cyber and digital protection services and this number rose to 61% for those with children and 57% for those with “With digital services playing such a key role in our daily lives, we have developed a unique service to protect the identities and personal data of our customers from any type of cybercrime.” n INTELLIGENTCIO 29