A more ‘consumable’ future
Let’s think of possible future scenarios. For
example, there may never be a standard
health insurance policy needed anymore,
because insurers will know more about
people from the get-go. Users will just pay
for what they consume, leading us to a more
‘consumable’ future.
But none of these advancements are
possible unless we have access to a system
of action that allows us to leverage the
information coming out of the IoT in the
first place. To put it another way, all the IoT
‘things’ are useless unless you can drive
action from the information and alerts that
they generate.
As we look to use this new system of
action, we can point it towards the specific
components of IoT that we are actually
interested in. If you think about all the devices
and data out there as the IoT universe, then
there’s a tighter orbit around your own
organisation’s personal IoT universe.
These are the ‘things’ and the data that
matter to you. Once you focus in on these
elements, you can map your desired business
outcomes against the IoT through an
intelligently architected approach.
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so on. Any diversion from desired outcomes
might cause the user to change their
exercise regime, alter their diet and perhaps
ultimately, visit the doctor.
A CRUCIAL
FACTOR FOR
ORGANISATIONS
LOOKING TO
CHANNEL IOT
IS THE NEED
TO CREATE
NEW BUSINESS
MODELS. Cars are another good example – desired
outcomes for car use would include fuel
consumption per gallon, performance and
the need for week-to-week maintenance.
Defining desired outcomes In this last example, the scope of our desired
outcomes has widened, but we will fail to
benefit from them unless a system of action
is put into place, in this case to provide the
service of a lower premium. Without the
system of action, the driver drives safely,
the dash cam records it and sends the data
onwards, the insurance company gets to
identify safe drivers and perhaps also accident
blackspots, but the safe driver gets no reward.
The term ‘desired outcomes’ might sound
a little strange, but it’s easy to put these
into context.
From a health-tracking wearables standpoint,
a user would typically have a variety of
desired outcomes including, for example, a
target heart rate, blood pressure, weight and
We can go further with automobiles because
they have become smart enough to track
whether we are a safe driver based upon
our behaviour on the road. In the EU for
example, if a driver shares their streamed
dash cam data with an insurance company
which recognises that driver’s safety, then
the driver may be rewarded with a lower
insurance premium.
From outcomes to systems of action
INTELLIGENTCIO
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