INTELLIGENT BRANDS // Software for Business
Apadmi named first
Amazon Alexa Skill Builder
in the north of England
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M
anchester-based Apadmi has
become the first recognised Skill
Builder in the north of England
by Amazon Alexa. The news comes after
Apadmi has been working across the region
to help educate businesses and developers
about voice technology.
The mobile tech specialists have been
promoting voice technology and the
importance of developers learning skills in
this field since Autumn 2017, when they
held their first workshop for engineers. These
workshops outline best practice development
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process and considerations for designing
technology specifically for voice.
Since then, they’ve collaborated with Amazon
to hold voice events for the tech community,
as well as further workshops aimed at
developers from introductory level through
to advanced, at Amazon Alexa’s London
HQ and in Manchester city centre. Apadmi
has used its events to get more software
specialists excited about developing for voice,
sharing the extensive knowledge of its staff
about voice development tools outside of the
standard Alexa development kits.
Marcus Hadfield, Chief Strategy Officer at
Apadmi, commented: “Voice might not
be new, but it’s starting to gain a lot of
momentum in the tech industry. It’s critical
that developers learn best practice now and
get the basics of voice design right, so that
they can build on those concepts with greater
ease as soon as new updates are released.”
The news comes after Apadmi’s most
recent Alexa skill launch: The Drum
Voice, which allows readers of the global
marketing publication to speak with its
editor, Gordon Young. n
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