INTELLIGENT BRANDS // Mobile Technology
EasyVisual launches mobile
app for brand promotion
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M
obile ads spend worldwide is
expected to reach US$186.8
billion by 2020. More and more
companies are willing to use mobile devices
as a new advertising channel to reach their
target audience and technology is helping
them to do so.
Advertising network, EasyVisual, announced
the launch of Banners App on September 9,
2018, at the FutureNet World Convention
in Macau.
Banners App is a mobile Android-based
application that is activated every time
a user unlocks their phone. The Android
operating system currently takes the
leading profitable position in the market in
comparison to iOS.
www.intelligentcio.com
Users indicate their personal information in
the app and advertisements are targeted in
accordance with these characteristics. Users
receive only relevant advertisements and
can set how many times per day they will
be shown.
“The advertisement is targeted on each
separate user in accordance with the personal
characteristics. Thus, brands can be sure
that their advertisement is shown to the
target audience and users see only relevant
advertising corresponding to their interests. At
the same time, users can visit the website of a
brand by clicking on the banner or simply close
the ad,” said Rafal Szymanski, EasyVisual CEO.
The app is now available for download on
Google Play. n
BRANDS CAN BE
SURE THAT THEIR
ADVERTISEMENT
IS SHOWN TO THE
TARGET AUDIENCE
AND USERS SEE
ONLY RELEVANT
ADVERTISING
CORRESPONDING TO
THEIR INTERESTS.
INTELLIGENTCIO
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