Intelligent CIO Europe Issue 10 - Page 85

INTELLIGENT BRANDS // Mobile Technology EasyVisual launches mobile app for brand promotion ///////////////////////////// M obile ads spend worldwide is expected to reach US$186.8 billion by 2020. More and more companies are willing to use mobile devices as a new advertising channel to reach their target audience and technology is helping them to do so. Advertising network, EasyVisual, announced the launch of Banners App on September 9, 2018, at the FutureNet World Convention in Macau. Banners App is a mobile Android-based application that is activated every time a user unlocks their phone. The Android operating system currently takes the leading profitable position in the market in comparison to iOS. Users indicate their personal information in the app and advertisements are targeted in accordance with these characteristics. Users receive only relevant advertisements and can set how many times per day they will be shown. “The advertisement is targeted on each separate user in accordance with the personal characteristics. Thus, brands can be sure that their advertisement is shown to the target audience and users see only relevant advertising corresponding to their interests. At the same time, users can visit the website of a brand by clicking on the banner or simply close the ad,” said Rafal Szymanski, EasyVisual CEO. The app is now available for download on Google Play. n BRANDS CAN BE SURE THAT THEIR ADVERTISEMENT IS SHOWN TO THE TARGET AUDIENCE AND USERS SEE ONLY RELEVANT ADVERTISING CORRESPONDING TO THEIR INTERESTS. INTELLIGENTCIO 85