Intelligent CIO Europe Issue 10 - Page 61

////////////////////////////////////////////////////////////////////////// FEATURE: WEARABLES “With Charge 3, we are building on the success of our best-selling Charge franchise and delivering our most innovative tracker, offering an extremely slim, comfortable and premium design, along with the advanced health and fitness features our users want. Charge 3 gives existing users a compelling reason to upgrade, while also allowing us to reach new users who want a sleeker, more affordable wearable in a tracker form factor,” said James Park, Co-founder and CEO of Fitbit. “Our commitment to consumer choice and ability to meet the demand of millions of users by offering a range of products, from trackers to smartwatches, will enable us to expand our share of the overall wearables market.” Premium design, intelligently crafted Charge 3 is crafted from premium, lightweight materials, including an aerospace grade aluminium case and Corning Gorilla Glass 3 display for a slimmer, modern silhouette, increased durability and more comfortable fit for men and women. It features a crisp, touchscreen OLED display that is nearly 40% larger and brighter than its predecessor, offering a more intuitive experience with easy access to your most important information. Fitbit Charge 3 is the first wearable with an inductive button, which includes new patent-pending technology that provides a streamlined, swim-proof design, increased space in the device to add more sensors, plus a larger battery with up to seven days of use and more effortless interaction while maintaining the performance expected from our most advanced fitness tracker. To complement the elevated hardware, the interactive software experience was redesigned to more deeply engage and motivate users to reach their goals each day. The high-resolution touchscreen display showcases crisp, greyscale graphics with new playful animations and expressive graphics which surprise and delight, creating fun moments to help you celebrate milestones and stay focused on hitting your next goal. Superior health and fitness experience Charge 3 also delivers the most advanced health and fitness features found on a Fitbit tracker to date. With more than nine trillion minutes of heart rate data tracked, Fitbit has enhanced its 24/7 PurePulse heart rate technology for even greater accuracy during exercise compared to Charge 2 and provides a better measure of calorie burn and resting heart rate to optimise workouts and help uncover health trends. The addition of a 2 relative SpO2 sensor – a rest for a Fitbit tracker – allows for the potential to estimate changes in blood oxygen levels and help track new health indicators, like sleep apnea. Additional health and fitness features include: Goal-based exercise modes: Choose from 15+ exercise modes like bike, swim, run, weights and yoga; set a goal for calories burned, distance or duration and see real- time stats, progress and celebrations on your device when you reach your goal Water resistant to 50M: Wear in the shower, rain, pool or ocean. See real-time duration on your wrist with Swim Mode, or use SmartTrack automatic exercise recognition to see laps and pace in the Fitbit app post-swim Go the distance: Stay motivated with Connected GPS from your phone for real- time pace and distance on device, plus Run Detect with auto pause and auto stop (coming soon) Female health tracking: Gain a deeper understanding of your menstrual cycle by using the Fitbit app to log your period and ovulation (coming soon), record symptoms and compare cycle trends over time. With WITH CHARGE 3, WE ARE BUILDING ON THE SUCCESS OF OUR BEST-SELLING CHARGE FRANCHISE AND DELIVERING OUR MOST INNOVATIVE TRACKER. INTELLIGENTCIO 61