Intelligent CIO Europe Issue 10 - Page 59

/////////////////////////////////////////////////////////////////////// FEATURE : WEARABLES

Fitbit launches

latest advanced wearables device for health and fitness fanatics

Staying connected is top priority in this always-on world we are undeniably a part of and the fitness industry is a huge contributor . People want to be able to track their every move and Fitbit ’ s new Charge 3 model enables users to be omniscient when it comes to their health and fitness .

Fitbit , the leading global wearables brand , has announced Fitbit Charge 3 , the latest evolution of its best-selling Charge family of devices . Charge 3 features an elevated , premium swim-proof design with a touchscreen display , 15 + goalbased exercise modes , essential smart features to stay connected to what matters most , up to seven days of battery life and Fitbit ’ s most advanced sensor and algorithm technology in a tracker .

Fitbit ’ s Charge family of products is the most popular of Fitbit ’ s lineup , with 35 million devices sold to date . According to Fitbit research , of all adult consumers who considered buying a wearable in the last year , 42 % wanted a tracker versus 36 % who wanted a smartwatch – due to the slimmer design , easy-to-use features , streamlined experience and price point . Further , IDC estimates shipments of fitness trackers will continue to comprise a significant portion of the overall wearables category for the next several years .
Trackers also make up the majority of wearable sales in major global markets like Australia , Great Britain , Japan , Singapore and Spain . www . intelligentcio . com INTELLIGENTCIO
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/////////////////////////////////////////////////////////////////////// FEATURE: WEARABLES Fitbit launches latest advanced wearables device for health and fitness fanatics Staying connected is top priority in this always-on world we are undeniably a part of and the fitness industry is a huge contributor. People want to be able to track their every move and Fitbit’s new Charge 3 model enables users to be omniscient when it comes to their health and fitness. F itbit, the leading global wearables brand, has announced Fitbit Charge 3, the latest evolution of its best-selling Charge family of devices. Charge 3 features an elevated, premium swim-proof design with a touchscreen display, 15+ goal- based exercise modes, essential smart features to stay connected to what matters most, up to seven days of battery life and Fitbit’s most advanced sensor and algorithm technology in a tracker. Fitbit’s Charge family of products is the most popular of Fitbit’s lineup, with 35 million devices sold to єɑѼщЁɕ͕ɍ)ձЁյ́ݡͥɕ她ݕɅѡЁ啅Ȱ(Ȕ݅ѕɅȁٕ̀ؔݡ݅ѕ͵݅эLՔ)ѼѡͱȁͥѼ͔ɕ̰ɕɥ)ɥиѡȰ% ѥѕ́́͡ѹ́Ʌ)ݥѥՔѼɥ͔ͥЁѥѡٕɅݕɅ)ѕ䁙ȁѡЁ͕ٕɅ啅̸)QɅ́ͼѡɥ䁽ݕɅ́ͅȁ)ɭ́ɅɕЁ ɥх)MɔM)ܹѕэ)%9Q11%9Q %<(