Intelligent CIO Europe Issue 10 - Page 12

NEWS Align Technology launches treatment planning facility in Spain A lign Technology, a global medical device company engaged in the design, manufacture and marketing of the Invisalign system and iTero intraoral scanners and services for orthodontic and restorative dentistry, has announced the launch of the new digital treatment planning facility and education centre in Madrid, Spain. The new launch reflects the dynamic growth of Spain and Portugal (jointly known as Iberia) in the EMEA region and beyond. Iberia is the third largest Invisalign market worldwide (after North America and China), growing dynamically year on year. The second of its kind in Europe and the fourth worldwide, the treatment planning facility in Madrid aims to increase the company’s commitment to Invisalign trained doctors in Spain and Portugal, and will play a key role in Align Technology’s strategy to be closer to its customers and support them in digital treatment planning. The new facility, which will also act as an education centre for doctors, will bring together current commercial teams representing Iberia and the new treatment planning team to provide Spanish and Portuguese doctors with first-hand support from the local staff. The new 3,500 square metre office will host 185 employees by the end of 2018 – a significant increase from the 10 employees employed in Spain since 2013. The treatment planning facility will be equipped with the latest technology, including Align Technology’s proprietary software which makes it possible to create a customised treatment for each patient. The new treatment planning facilities are part of the 100-million- dollar global investment that the company expects to make this year and will enable the Madrid site to offer some of the most innovative orthodontic solutions in the region. ////////////////// Insider sets anchor in Barcelona, strengthening expansion into Europe I nsider, the world’s first integrated Growth Management Platform (GMP), has announced the opening of its new office in Barcelona, Spain. Insider’s successful new category is an integrated p latform backed by AI and ML that helps leading global brands drive digital growth. Offering features that cover all stages of the sales funnel, from acquisition to activation, to retention and revenue, Growth Management Platform (GMP) relies on a unified data layer, that helps brands and customers come closer together, creating mindful personalisation across all digital channels, fostering customer loyalty and brand growth. After consolidating a successful six-year experience in challenging and high-potential markets, Insider solidifies its pioneering digital marketing technology with its new Spanish house, which will work closely with the company’s well-established London office. Insider’s 12 INTELLIGENTCIO “Growth Management Platform (GMP) is the result of successful partnerships we curated with brands from around the globe, such as Estée Lauder and 4F Espana, for example. predictive technology promises to shake up the European market, offering a number of in-house bred features that segment visitors according to their real-time and past behaviours; their predictive tools prevent brands from creating marketing waste with expensive and unfruitful ad usage, optimising Return on Ad Spend (ROAS), creating seamless and timely customer experiences that are already fuelling more than 400 brands worldwide. “Thanks to our localised and relentless regional teams, we were able to gather first-hand insights about the pains and challenges that businesses go through when providing omnichannel experiences. That’s why we created features that optimise acquisition strategies and actually further all stages of the sales funnel, helping our partners create hyper-personalised experiences for their customers. “Our expansion into Spain cements our long-term strategy to democratise AI- backed digital marketing tech that smooths over online experiences, from emerging digital communities, to more mature and demanding markets,” said Kubilay Sengun, Insider’s Europe Director.