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INTELLIGENT VERTICAL: BANKING & FINANCE
BRANCH EXPANDS
GLOBAL FOOTPRINT
WITH NEW EUROPEAN
HUB IN BERLIN
Berlin is a high-flyer in the technology sphere and Branch
chose the tech hub to elevate its brand recognition and
offer mobile services.
B
ranch, the leading mobile linking
and measurement platform for the
world’s best apps, announced the
grand opening of its European Hub in Berlin,
Germany. Driven by the growing demand for
its tools and solutions, the new Branch office
will serve to bring the latest and best mobile
technologies and partner services to the
flourishing mobile app industry in Europe,
the Middle East and Africa in conjunction
with its global headquarters in Silicon Valley.
Europe has always been a vital market for
Branch. With 90% smart device penetration,
Western Europe is one of the fastest-growing
regions for app adoption. Born with the
mission to help mobile app marketers and
developers to grow and engage with their
users, Branch has seen organic adoption
www.intelligentcio.com
of its tools in the region since early 2015.
They have also had offices in London and
Moscow since 2016 to help local partners
build effective and scalable mobile growth
strategies across Europe, including Bloom
& Wild, GoEuro, Lamoda, as well as global
brands like Airbnb, Pinterest, Tinder and more.
Branch chose Berlin for its European central
hub because of the vibrant local start-up
ecosystem, the multi-cultural talent pool and
easy access to major tech hubs across the
continent from Moscow to Dublin.
In fact, Branch has been closely involved
with the Berlin mobile ecosystem since 2015,
organising Mobile Growth Meetups with
many leading mobile brands. The opening
of the new office allows Branch to be even
“
WITH 90%
SMART DEVICE
PENETRATION,
WESTERN
EUROPE IS ONE
OF THE FASTEST-
GROWING
REGIONS FOR APP
ADOPTION.
INTELLIGENTCIO
95