INTELLIGENT BRANDS // Software for Business
Sonata announces transformation
of its software
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execution and stock visibility to mobile
devices, thereby taking away the paperwork
involved in the delivery operations. Smart
operations on route/van sales enables the
field sales to be more productive in the field
by having real time information. Sonata’s
Modern Distribution mobile app and the
enhanced analytics suite come together to
help distributors achieve this, bringing a real
time visibility and efficiency to field sales.
S
onata Software Company has
launched its integrated digital Modern
Distribution Platform, which helps
transform traditional supply chain and
distribution operations to achieve competitive
efficiencies in the new digital economy. The
platform builds on the core Advance Supply
Chain Software of IBIS Inc, which Sonata
acquired, extending the superior planning
and execution modules with new features
of the best of breed B2B e-commerce for
customer collaboration, Route to Market
applications with its mobile apps for field
sales delivery automation and with advanced
distribution analytics. With this complete suite
of technology and functionalities, consumer
and industrial goods supply chain and
distribution operations can be truly digitally
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enabled at every stage. Modern Distribution
Platform is available on Microsoft Appsource
for deployment.
The B2B e-commerce module of the
Modern Distribution platform enables
distributors to collaborate with their
customers online, leading to a faster time
to market and more accurate estimation
of demand. Distributors must collaborate
and communicate across their supply
chain with up-to-date tools such as EDI,
portals and e-commerce sites as well as
traditional order capture processes across
their entire B2B environment to support
today’s omnichannel environment.
Distributors also need to increase their
field sales productivity by extending order
Another reason for traditional distributors
to perform poorly is the inability to manage
the Order to Cash cycle, not meeting
margins and ignoring the vendor support
dollars to be collected against the customer
invoice. The Modern Distribution platform
protects and increases margins by providing
visibility and execution function across
the supply chain using Advanced Supply
Chain for Dynamics 365, a component of
the Modern Distribution Platform. Advance
supply chain manages your supply chain
process using the Plan to Profit approach.
The platform thus brings together all
elements that enable digital-ready supply
chain and distribution management to
drive growth through new channels of
engagement, ensuring channel loyalty while
keeping best in class margin management
in view.
“Digital Commerce and last mile connectivity
is a very important piece of a distributor’s
strategy,” said Rajsekhar Datta Roy,
Associate Vice President, Global Practice
Head – MS Dynamics, Sonata Software.
“Most distributors need to have some online
presence for product information to at least
direct customers to them, if not offer a
complete online shopping option. Sonata’s
Modern Distribution Platform benefits the
distributors in achieving the e-commerce
and mobility priority to collaborate with their
customers and reduce time to market.” n
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