Intelligent CIO Europe Issue 01 | Page 12

NEWS Wirecard boosts the launch of Orange Cash Joven in Spain W irecard, a leading specialist for digital financial technology and mobile payments, is now cooperating with one of the world’s leading telecommunications operators, Orange, to upgrade the range of functionalities available for Orange’s mobile wallet app, Orange Cash, in Spain. The new feature enables the use of mobile payment for teenagers, under their parent’s supervision. This app feature is now available in Spain after its success in France. Teens are increasingly using their smartphones to pay in stores, yet many don’t have a bank account or payment card that they can use for this. With Orange Cash Joven, Wirecard and Orange have developed a solution that addresses the needs of the younger generation. 12 INTELLIGENTCIO The concept is simple: to create an account, parents or legal guardians sign up over the web interface of Orange Cash and install the app on their children’s smartphones. Via the web interface, parents can control the sums of money which can be charged on the account and get a real-time overview of the expenses. The entire financial administration is managed through the parents’ Orange Cash account. “By adding the Orange Cash Joven feature to the app, we have succeeded in addressing a younger target group in the field of mobile payments. “With this solution, teens are very flexible with their finances, anytime and anywhere,” said Philippe Laranjeiro, Head of Sales Telecommunication at Wirecard. www.intelligentcio.com