Intelligent CIO APAC Issue 09 | Page 51

COUNTRY FOCUS : SINGAPORE data , with automated end-of-life procedures , access control for documents and a traceable record of who has accessed data .
This all ties back to the theme of improving customer experience and ultimately the trust that the consumer market has for the organization . field , which in turn will increase the accuracy of that information and enhance the manner in which it is used . Again , this will ultimately result in better service .
Content services is vitally important to the banking and finance sector and provides a service which is
Supertree Grove at Gardens by the Bay during a light show with purple , indigo and red lighting in central Singapore , Marina Bay area
Looking again at the reduction of human hours spent on repetitive tasks , it is worth considering how that investment in technology is going to affect the people who now have more time on their hands .
When employees move from repetitive tasks to more exciting , knowledge-based work , they generally have the time and information to expand business relationships , focus more direct attention on customer needs and interact with one another on a higher level – which all adds intrinsic value to the organization .
It also allows banking and finance professionals to easily interact with information and systems from the
A modern , advanced content services platform will offer many ways to streamline and automate backend processes .
constantly evolving and adding new features . An effective content services solution will add value right across an organization , ultimately improving the allimportant user experience and therefore enhancing positive sentiment . p
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