EDITOR ’ S NOTE
Welcome to the latest edition of Intelligent
CIO magazine for the APAC region . This month ’ s cover features Danijel Andric , Interim CIO at Australian Red Cross . We take an indepth look at how Australian Red Cross is benefiting from the creation of a self-service personalized portal and bespoke e-commerce platform created through a partnership with LEVO , a technology specialist with a proven track record of delivering enterprise digital experience platforms and transformation projects .
“ The 360-degree view of the stakeholder is essential ,” Andric told us . “ Going to a single portal and observing how you interact with us is the true value of this platform . I really enjoy vendors who have done something a hundred times like LEVO .”
To find out more about the partnership , including how Australian Red Cross and LEVO were able to talk openly about objectives and pain points , turn to p56 . own stack ’ model . The hub means we have full visibility of customer insights both on and offline in real-time .
“ On top of this strong digital and data foundation , our team of digital experts can then add new technologies to suit an individual campaign or business need – rather than blindly subscribing to a pre-existing ecosystem .”
To find out more about this deployment turn to p61 .
On p36 we take a look at how the COVID-19 pandemic has thrown up an abundance of challenges for CIOs and their teams – who have had to come up with innovative ways to adapt their enterprises . Felipe Demetrio de Souza , Business Director at CI & T , explains how CIOs can help foster an innovative enterprise that will be able to withstand the test of time . He explores three goals CIOs should move to the top of their priority list if they want to create an enterprise that is ready for the future .
Elsewhere , we look at how Hong Kong telecom giant , HKBN , has increased its digital marketing agility by deploying solutions from Tealium , preventing siloed data creating a barrier to personalisation and increasing customer engagement and the success of personalised campaigns .
Don ’ t forget you can read daily news updates at www . intelligentcio . com / apac /.
Once again , I ’ d like to wish you a good month ahead and please enjoy the read !
Samuel Hui , Chief Transformation Officer at HKBN , told us : “ We elected to work with Tealium due to the flexibility that comes hand-in-hand with its ‘ build your
Mark Bowen Editor
www . intelligentcio . com INTELLIGENTCIO APAC 7