CASE STUDY tThe challenge
Australian Red Cross is a legendary force for good in so many people ’ s lives . Founded in 1914 , just nine days after the start of World War I , the organization is a cornerstone of philanthropy and community delivering vital services to millions .
People are at the heart of The Red Cross . Australian Red Cross programs are run and managed by volunteers with oversight from Red Cross employees . Over 2.5 million people have volunteered with the organization since its inception , and its network of stakeholders extends across partner organizations , emergency services , donors and customers . More than 200 services are delivered nationwide . reaching present and future generations . However , as is common with so many established enterprises , its digital ecosystem had grown over time , driven by different needs and departments .
The result was redundancy , lack of a single standard and confusing touchpoints . Many of the products and services lived in isolation and the experience for the end-user often seemed fragmented .
The organization was determined to build a central , unified experience for all its stakeholders – an experience that was best-in-class . They knew that executing on this vision was vital for the organization to meet the challenges of a digital world and reach the next generation .
The rise and power of digital engagement meant that the Red Cross knew it had to find better ways of
The goal was to create MyRedCross . Just as COVID arrived , LEVO was brought in .
TO MAKE MYREDCROSS A REALITY , THE LEVO TEAM NEEDED TO BRING THE ORGANIZATION ON A JOURNEY OF DISCOVERY .
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