CIO OPINION through which to reach and retain the people they do business with .
Cash is now king more than ever before in a post- COVID world because of the inherent business failure risk but bringing that cash in will depend on harnessing the human relationships with the customers who owe money – something that a digitalhuman blend solution , something we have identified as a relationship engine , enables . A purely manual system , ironically , does not accomplish this because the sheer volume of work makes the human unable to be human when it counts .
One of the drivers of this change toward digital in AR has been the disruption caused by COVID . Typically , the manual nature of AR could be overlooked because it was largely done on-premise . COVID forced a near instant transition to a remote workforce and suddenly employees were being sent home with computers covered with sticky notes . Overnight we saw a demand to apply the same cloud answers for AR that had already been applied to other areas of the business .
In 2021 , we will see this trend toward cloud support for the AR department accelerate , but it will likely become more measured and strategic , less reactionary since 2020 taught organizations the limitations of out-ofthe-box solutions and the critical need to incorporate security and data integration into the process . The lesson from 2020 will be that the wrong approach plants the seed of trouble down the road .
2020 also showed many organizations the need for an ability to be able to nimbly adapt to the changing economic conditions facing their customers . Only
Where Digital Transformation and automation has taken over in most business areas from customer experience to sales and marketing , AR has somehow been left behind .
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