NEWS
Indosat to build Augmented Reality ecosystem for businesses in Indonesia
communities and businesses closer together despite the pandemic . With Digital Transformation continuing as a key focus in the country , Indosat Ooredoo will support brands to leverage AR as a medium of marketing and promotion for their products .
As part of the partnership , Indosat Ooredoo and Snap will launch multiple AR specific programs to empower and engage Indonesians and develop opportunities for businesses in Indonesia .
Vikram Sinha , Director and Chief Operating Officer of Indosat Ooredoo , said : “ Indosat Ooredoo is committed to bringing the most innovative digital experiences to people in Indonesia by teaming up with world leaders in this space .
“ We ’ re delighted to announce this collaboration with Snap to empower the creativity of Indonesian developers and designers and help brands to harness the potential of AR to engage customers and transform industries .
Indosat Ooredoo is working with Snap to accelerate the adoption of Augmented Reality ( AR ) to benefit businesses in Indonesia . The companies aim to drive innovation within the field of AR to bring
“ We believe that an exciting digital future lies ahead and Indosat Ooredoo is committed to empowering young people to compete on the world stage by collaborating with Snap to build a thriving AR ecosystem in Indonesia .”
Huawei ’ s AI engine supports rapid digitalization of Singapore retailers
Singapore-headquartered IsWhere has partnered with global ICT leader Huawei to officially launch a self-service digital marketing platform to help brick-and-mortar merchants attract new consumers .
A year of COVID-19 lockdowns have found merchants in Singapore struggling to cope with transforming their businesses . Using IsWhere ‘ s location-based mobile technology and powered by Huawei Cloud , the platform empowers brick-and-mortar merchants to boost their customer relationship management ( CRM ), publishing a variety of product advertisements and promotions that will help them instantly reach consumers who are in the vicinity through their mobile devices .
Nicholas Ma , Chief Executive Officer of Huawei International , said : “ The Huawei- IsWhere partnership supports the rapid digitalization of retail business and consumer marketing to help retailers rebuild and grow their businesses . Today , more than ever , we are working closely with our partners to ensure that their customers are able to transform and scale their business during these challenging times .”
The integration of Huawei Cloud ’ s AI engine with IsWhere ’ s platform allows merchants to profile consumer behaviour and provide recommendations for food , shopping , retail services and attractions that are in the vicinity . Through its GPS application , merchants can locate customers within a few kilometers of their store and communicate with them 24 / 7 using a real-time machine translation that helps to translate text from source to target languages running on Huawei Cloud .
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