COUNTRY FOCUS : JAPAN for the Tour de France to identify and track the groups of riders taking part in the race so that viewers will have a better understanding of the it as it evolves . All this data processing is done in near real-time , with the broadcast graphics able to show events within 500 milliseconds of them happening .
NTT shared analytics on which riders were best at playing the game and able to get the highest speed for their power – a new Zwift Efficiency rating . All this means that , in addition to seeing competitors ’ speed , power and heart rate in a particular instant – which fans have been able to do for all Zwift events up till now – fans could see the competitors ’ average power , speed , watts per kg and efficiency over the last few minutes and since the start of the race .
Rob Webster , Vice President Advanced Technology Group : Sport , NTT , said : “ Analytics shows us which rider approaches the race in the best way . Without data analytics , what ’ s happening in the race isn ’ t always clear and the viewing experience could be overwhelming . By taking the data the platform generates and analyzing the performance of the 80 riders taking part , we translate the insights into stories so fans can better understand and enjoy the race .”
The delivery of the race was supported by NTT ’ s suite of managed services , developed with its secure by design approach . NTT has used its Intelligent Workplace solutions , with the technical delivery team spread across three continents and able to work remotely thanks to powerful collaboration technology .
NTT ’ s partnership with Zwift will extend to the Premier Division of the Zwift Racing League , the platform ’ s grassroots league which runs until April 30 2021 . This community-based racing league is open to riders of all abilities . A total of 9,400 unique racers took part across 232 events in season one , riding 1.02 million miles and climbing 12.9 million meters . There is complete gender parity when it comes to race distances and exposure . Now specialist racers in eRacing are emerging from the 1,000 teams , based in 125 countries , that registered for the first season .
Shibuya , Tokyo , Japan
Ruth Rowan , CMO , NTT , said : “ Zwift ’ s purpose of getting more people more active more often is aligned with NTT ’ s ethos to use technology for good . Esports presents an exciting part of sport ’ s future and we ’ re delighted to put data-led storytelling at the heart of it for fans . We have been able to take our expertise from the Tour de France to innovate for eSports . It ’ s fantastic to enable more people around the world to get involved in cycling through using technology .” p
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