COUNTRY FOCUS : JAPAN regulations around customer data management , it is more important than ever that identity management becomes a critical piece of any digital foundation ,” said Eugenio Pace , Co-founder , and CEO of Auth0 . “ We are honored to work with Subaru on its industryleading online offering and look forward to merging identity security with their online presence into one seamless experience .”
With more than 550,000 users on its owner-oriented ‘ My Subaru ’ application , Subaru ’ s goal is to improve consumer engagement and users ’ before-and-aftersales experience through universal identification and the identity work in place now with Auth0 will help the company achieve its ambitious goals into the future . p
NTT and Zwift link up to data analytics to enhance the fan experience
NTT partners with Zwift to use analytics to provide data-led storytelling to major virtual events .
NTT , a Japanese telecommunications company
headquartered in Tokyo , is partnering with
Zwift , the global online training and racing platform for athletes , to deliver data analytics to enhance the fan experience .
The company has already done so at the first ever UCI Cycling Esports World Championships late last year .
NTT brought its expertise in data-led storytelling to esports to the first Cycling Esports event sanctioned by a sports governing body . With Zwift , racers are physically cycling but the game is taking place in a virtual world . first Virtual Tour de France in July 2020 when 40 million fans watched the event .
Eric Min , CEO and co-founder , Zwift , said : “ This is a significant moment for cycling that will pave the way for this new discipline of cycling esports to be recognized more widely . Combining physical activity with a virtual race environment has many benefits . Not only does it appeal to future generations , and the way they now consume fitness and entertainment , but it also opens up opportunities to make the sport accessible to more racers around the world – both male and female – as well as to teams based in countries where it ’ s not usually possible to compete .”
It was able to draw upon previous experience collaborating with the Amaury Sport Organisation ( A . S . O .) to bring data analytics to the Tour de France , as well as a previous partnership with Zwift to host the
NTT connects to the Zwift platform , retrieving the real-time data from all the riders taking part and then aggregates and analyzes these to provide new insights for viewers . NTT uses algorithms originally developed
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