COUNTRY FOCUS : JAPAN
Corporation ation shift
Personal Information Protection Act through Auth0 ’ s technology ,” said Atsushi Yasumuro , Chief of Business Innovation at Subaru Corporation .
“ Auth0 is exactly the kind of authentication solution that allows us to achieve Subaru ’ s vision of ‘ Peace of mind and enjoyment ’, giving us the confidence that we are securing customers ’ data while offering them the best experience possible .”
For Subaru , customer experience could not exist without advanced security and keeping customers ’ personal information safeguarded was paramount .
The automotive industry is facing a major transition in purchasing behavior , fuelling Subaru ’ s considerable investment in its online offering . The company required an entirely new infrastructure and approach to managing customer information , focusing on integrated CRM software and an identity platform . Auth0 is a vital means for Subaru to build stronger relationships with customers , offer greater postpurchase service and remain a leader in this highly competitive space .
“ We ’ ve seen enormous momentum around Digital Transformation in the region . Combined with updated
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