COUNTRY FOCUS : JAPAN
Auth0 , the identity platform for application teams , is providing Subaru Corporation with secure identity management for its newly launched online customer experience ‘ My Subaru .’
Auth0 supports Subaru with Digital Transform
The island of Miyajima , most famous for its giant torii gate , which at high tide seems to float on the water .
Auth0 ’ s secure and frictionless customer authentication experience serves as an essential element in Subaru ’ s leading approach to customer engagement and meeting the demands of shifting consumer behavior .
‘ My Subaru ’ was designed to support the corporation ’ s Digital Transformation efforts and appeal to the industry trend of consumers researching cars online more than ever before . Auth0 will serve as the primary authentication provider for Subaru and will provide assistance in creating a foundational CRM and identity system for managing customer information in a secure manner .
Driven by Japan ’ s Personal Information Protection Act – which requires companies to show how customer information is being received and managed – there is a widespread need for proper authentication and digital ID management solutions across the region . Auth0 will assist in compliance with this regulation .
For Subaru , customer experience could not exist without advanced security and keeping customers ’ personal information safeguarded was paramount . Auth0 was chosen for its ease-of-use , speed of deployment and extensibility , together with its ability to provide multi-factor authentication ( MFA ) for even more secure digital engagement .
“ Auth0 is a key factor in our ability to enhance our customers ’ online experience , and also provides us with secure identity management . In the near future , we plan to launch a portal service compliant with the
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