TRENDING
SURVEY REVEALS POST-COVID ECONOMIC HEALTH DEPENDENT ON DELIVERING BETTER CUSTOMER EXPERIENCES
Australian companies need to urgently improve the digital experiences they offer to customers if they ’ re to succeed in a post COVID-19 world , according to a new report from Sitecore entitled The Digital Mindset of Business Leaders in Asia Pacific .
Based on a survey of 600 organizations
across the Asia-Pacific region conducted by research company , Ecosystm , and commissioned on behalf of digital experience management software company , Sitecore , and partner AKQA , the report shows there has been a significant shift from in-person to digital customer interactions since the virus appeared .
Just 30 % of those surveyed reported having in-person interactions with customers while 85 % now rely on their website , 63 % on EDM campaigns and 59 % on social media channels .
The survey also found COVID-related pressures have resulted in a massive 98 % of organizations changing their digital strategy this year . Of those interviewed , 25 % said they are accelerating their Digital Transformation strategies while 38 % are refocusing their strategy in light of changing customer requirements .
“ Suddenly , senior managers and boards of directors are turning their businesses towards digital channels and touch points ,” said Tim Sheedy , Ecosystm Principal Advisor and report author .
“ To achieve this , businesses need the capability to continually improve current digital experiences and create new ones where they don ’ t exist . In 2021 , the difference between surviving and thriving will be delivering great and memorable digital experiences .”
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BUSINESSES NEED THE CAPABILITY TO CONTINUALLY IMPROVE CURRENT DIGITAL EXPERIENCES AND CREATE NEW ONES WHERE THEY DON ’ T EXIST . www . intelligentcio . com INTELLIGENTCIO
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