EDITOR ’ S QUESTION
CLARENCE DENT , REGIONAL VICE PRESIDENT ANZ , WALKME
When an organization begins to undertake a Digital Transformation , significant attention is given to the selection of the right mix of software . will become frustrated by the fact that , even though a significant amount has been invested in the software , returns are proving elusive because people simply aren ’ t operating the software as anticipated .
The new software is evaluated in the context of existing processes and workflows to determine how this new software should fit in and how the business may benefit from it . Deployment is then undertaken before the new applications ‘ go live ’.
In a number of cases , however , the transformation process becomes somewhat of a struggle . The organization finds it is not achieving the project ’ s goals and return-on-investment is lower than what had been anticipated , or worse , the project is abandoned altogether .
Often , these problems can be traced back to a single issue : poor digital adoption . Launching software without a well thought out adoption plan will likely result in a lower ROI than expected , or potentially even outright failure . Without a digital adoption strategy many employees will not be able to make use of new technologies or use them to improve their productivity . Employees may well turn their back on the new applications and revert to old work patterns and processes .
These struggles can become even more of an issue when an organization is trying to reduce operating costs and improve productivity . Senior management
Without a digital adoption strategy many employees will not be able to make use of new technologies or use them to improve their productivity .
This issue naturally intensifies when Digital Transformation budgets are under pressure . The mistake can be focusing on hastening deployment in a fully functional sense as quickly as possible , while consideration of the impact on users is secondary . How quickly and effectively adoption is achieved at complete scale can be the major determinant in realizing anticipated benefits .
An effective way to overcome this issue is by implementing the right digital adoption strategy for your organization , complete with a digital adoption platform ( DAP ). DAPs provide on screen guidance and automation across applications to provide employees with support in context .
Leadership then gains critical visibility into employee user behavior to understand specifically where staff are getting stuck so that they can course-correct the user experience and maximize the value from these Digital Transformation investments . With a DAP deployed across an organization ’ s tech stack , these insights can then be used to amend workflows where required and enhance the level of support and overall employee experience provided to users .
DAPs can also serve to lower the business risks associated with Digital Transformation projects . Indeed , a Digital Transformation strategy that takes into account adoption at scale can reduce the costs and risks associated with failure to achieve anticipated value . This ensures overall transformation ambitions can be achieved more quickly enabling limited capital resources and resources to be leveraged in other parts of the business .
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