Intelligent CIO APAC Issue 34 | Page 70

INTELLIGENT BRANDS // Mobile Technology

Singaporean consumers demand better protection from mobile app brands

Appdome , the mobile economy ’ s only cyberdefense automation platform , has announced the results of a new survey of 25,000 consumers that shows Singaporeans have high expectations of mobile app security , mobile fraud prevention and on-device malware protection compared to their global peers .

The results , based on the second annual Singapore Consumer Expectation of Mobile App Security survey , are designed to help mobile developers , cybersecurity professionals and brands adapt their mobile app security and mobile anti-fraud strategies to consumers ’ expectations for protection .
Key survey findings reveal : of Appdome . “ The good news for brands is that Singapore consumers will respond positively when brands take the effort to distinguish themselves by providing a more secure user experience .”
The survey found that Singaporeans will advocate a brand when their security expectations are met . When asked how likely they would recommend an application that protected their data and use of the app , 27.9 % of Singaporean consumers said they would post a positive app store review , and 29.1 % said they would promote a brand on social media . Combining all forms of advocacy , 96 % of Singaporeans will reward brands that protect them vs 93.8 % globally .
The Appdome survey also found that 83.9 % of Singaporeans ranked protection against security threats , fraud and malware as equally or more important than new features in mobile apps . Singaporeans stated their top fears as : hacking , 49.9 %; mobile fraud , 49.5 %; and malware 37.7 %. Interestingly , 25.9 % of respondents said , ‘ developers don ’ t care about my security ’, an increase of 224 % when compared to last year ’ s results .
The survey , the Appdome Singapore Consumer Expectations of Mobile App Security , included respondents from across the demographic spectrum , including Android and iOS users , genders , countries and economic backgrounds . p
• Mobile apps dominate over web : 59.2 % of Singaporeans prefer using mobile apps over web channels , an increase of 8 % compared to the previous year . When compared to the global baseline , Singaporeans are 10.7 % more likely to choose mobile apps first than their global peers .
• Best security for money : 59 % of Singaporeans believe mobile banking apps and eWallets need the highest level of security , compared to 52.9 % globally . In addition , the data shows that their security expectations increase as their app usage increases .
• Malware growing concern : On-device malware concerns jumped significantly among Singapore consumers , up 222 % when compared to similar findings from 2021 , and 32.2 % higher than the global baseline .
“ Mobile consumers in Singapore are more concerned about hackers , mobile fraud and on-device malware attacks than their global peers ,” said Tom Tovar , CEO and Co-creator
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