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Alister Dias , Vice President , Google Cloud Australia and New Zealand the most significant barrier is a lack of investment in the right technology .
Cleaner in the cloud
According to The Harris Poll report , technology innovation is the top area executives believe will have the most impact on addressing sustainability challenges – with 78 % citing technology as critical to sustainability efforts . ways , including increasing visibility over the carbon footprint of company operations through cloud-based products . For example , Google Earth Engine endto-end sustainable sourcing platform and TraceMark collect supplier data and score suppliers based on their environmental impact . In doing so , businesses are empowered to make greener sourcing and procurement decisions . Other ways in which the cloud furthers sustainability goals include quantifying the environmental impact of exiting physical data centers and migrating into the cloud or reducing the energy use and carbon emissions generated by an organization ’ s IT function .
By choosing a cloud provider with a proven history of best-in-class sustainability practices , organizations can focus on deploying sustainability solutions that fit their unique use case . For example , Google Cloud , which operates the cleanest cloud in the industry , builds solutions that support organizations across every industry to take immediate action by decarbonizing digital applications and infrastructure .
With cloud computing estimated to save a billion metric tons of CO 2 emissions by 2024 , transitioning to the cloud is one decision organizations can make to increase sustainability . Operating in the cloud unlocks sustainability progress in many
Businesses are under pressure to set ambitious ESG goals , with climate-related disclosures among the most immediate . The future is now when it comes to implementing digital solutions to achieve these targets and the C-suite is ready .
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