Intelligent CIO APAC Issue 30 | Page 28


Research from OpenText reveals 85 % of Singapore consumers have fresh concerns about how companies use their data

Research from OpenText reveals the growing level of concern among Singaporeans over the privacy and protection of personal data since the start of the pandemic .

The survey findings demonstrate an overall lack of knowledge about what specific data is stored and for what reason , as well as a lack of trust in how organizations store and manage that data . The key to restoring that trust lies in better information governance and protection , combining a robust Enterprise Information Management strategy with multi-layered security and data protection that provides greater assurance and delivers an information advantage . digital solutions such as Singapore TraceTogether , Singaporeans are becoming warier of those that have access to their personal data . So much so that almost nine in 10 ( 85 %) say they have new concerns about how organizations are using their data since the pandemic began .
Such is the strength of these concerns that two in five ( 39 %) say they ’ d no longer use or buy from a company they were previously loyal to if it failed to protect or leaked their personal data . In addition , seven in 10 ( 69 %) would be willing to pay more to use or buy from an organization that was expressly committed to protecting personal data .
Survey highlights New era of concern
With pandemic life over the last two-plus years being accompanied by the widespread adoption of remote working , a general shift to doing everyday activities online and the government roll-out of
As the world emerges from the worst of the global health crisis , Singaporeans are increasingly concerned about how their data is being managed and protected in this new normal . In fact , nine in 10
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