Case study
Minor Hotels takes control of global data with Tealium iQ
Minor Hotels , an international hotel group based in Bangkok , has saved time , money and reduced the risk of human error after deploying Tealium iQ Tag
Management which has become a key part of the company ’ s core infrastructure . The group , which operates in 56 countries , has seen the benefits of rapid tag deployment across multiple hotel groups from a central location after previously suffering disruptions associated with increasingly siloed data within its ecosystem .
Anthony Green , Group Director Digital Applications and Platforms at Minor Hotel Group
56 INTELLIGENTCIO www . intelligentcio . com