Intelligent CIO APAC Issue 25 - Page 74

ALL THIS DATA IS SO IMPORTANT FOR A GOOD NIGHT ’ S SLEEP AND IS ENTIRELY PERSONAL . site was equipped with Global Edge Security to ensure all of its data remained tightly secure .
INDUSTRY WATCH
The existing site was also migrated from Adobe Business Catalyst to WordPress for greater flexibility and customization .
“ Ultimately , it was about balancing the needs of marketing enablement with the tailorability of WordPress ,” Pappas said . “ Our system , and the backend , has been completely customized to suit the needs of the Sealy team .”
With scalable , high-availability infrastructure via WP Engine ’ s enterprise hosting platform , the new Sealy

ALL THIS DATA IS SO IMPORTANT FOR A GOOD NIGHT ’ S SLEEP AND IS ENTIRELY PERSONAL . site was equipped with Global Edge Security to ensure all of its data remained tightly secure .

Once the new site had launched , it was quickly noticed by Sealy of Australia ’ s customers , partners and retailers – all of whom lauded the new UX and navigation , as well as faster site speeds . “ G Squared was exactly the right fit for this type of project ,” Ganzer said . “ From site navigation to the nitty-gritty of redesigning our mattress selector tool , their attention to detail was second to none .
“ And from a performance and security perspective , knowing the site would live on WP Engine allayed any concerns we might have had around security and site performance – the combination of agency and infrastructure was just right .”
In addition to the site exit rate , which has improved by 22 %, the Sealy of Australia team has noticed a 5 % increase in time on page / site , which continues to tick upwards .
Additionally , the new mattress selector tool is experiencing an 85 % completion rate , driving home the type of heightened engagement this project was focused on .
“ We were thrilled with the end result , as is the Sealy of Australia team ,” Pappas said . “ These types of digital experiences are a win-win for our clients and their end-users , and with WP Engine providing the platform to build it on , we can get more out of WordPress and create a truly industry-leading final product .”
Today , it ’ s more important than ever to cater to your visitors ’ needs with personalized content and user experience . In many ways , online personalization mimics the experience of in-person customer service , by anticipating users ’ needs and helping them find what they ’ re looking for quickly . In an increasingly digital world , as consumers ’ confidence in e-commerce grows , they expect a more ‘ human-like ’ level of service . Personalizing your website can boost your visitor return rate , improve user engagement and encourage word of mouth .
“ Despite the obvious value of website personalization , many businesses don ’ t know where to start when updating their website and making the most of customer data for strategic growth ,” said Mark Randall , WP Engine ’ s Country Manager , ANZ . “ Employing the expertise of a trusted WordPress host , such as WP Engine , can help provide this support .” p
74 INTELLIGENTCIO APAC www . intelligentcio . com