INDUSTRY WATCH
Tapping into a unique sense of community
Agrawal says that the unique sense of community , comradery and local business support in the craft brewing industry has helped both companies quickly expand . competitors ,” he said . “ They help each other out , but they also hold each other to a high standard to keep customers satisfied .”
Magee says the companies ’ dual expansion and more craft breweries leveraging the software will lead to enhancements and improvements over time .
“ There aren ’ t many industries where , if you do a good job and show value to a customer , that customer will recommend you directly to one of their
“ We can anonymously use data from breweries in both countries to continually iterate and upgrade our software ,” said Magee .
OUR ENTIRE FOCUS IS ON ENABLING THAT THROUGH WHAT WE SEE AS THE OFTEN- MISSING INGREDIENT FROM BEER PRODUCTION – DATA .
“ We can add more modules , more sensors that show new data streams and maximize beer production . This data can not only make beer producers ’ days easier but enhance their business more broadly .”
The software combination can also be used in non-alcoholic beer production , a megatrend in the industry with consumption expected to increase by 31 % in both Australia and the US by 2024 . OFS is also highly active in Australia ’ s craft beverages market , as is The 5th Ingredient in the US with its industry-first Bucha30 software . p
74 INTELLIGENTCIO APAC www . intelligentcio . com