Privacy ’ s Return on Investment ( ROI ) remains high for the third straight year , with increased benefits for small to medium size organizations . More than 60 % of respondents felt they were getting significant business value from privacy , especially when it comes to reducing sales delays , mitigating losses from data breaches , enabling innovation , achieving efficiency , building trust with customers and making their company more attractive .
Respondents estimate their ROI to be 1.8 times spending on average . While this continues to be very attractive , it is slightly less than last year ( 1.9 times spending ). This could be due to ongoing needs in responding to the pandemic , adapting to new legislation , uncertainty over international data transfers and increasing requests for data localization .
Privacy legislation continues to be very well received around the world even though complying with these laws often involves significant effort and cost ( e . g ., cataloguing data , maintaining records of processing activities , implementing controls – privacy by design , responding to user requests ). A total of 83 % of all corporate respondents said privacy laws have had a positive impact and only 3 % indicated the laws have had a negative impact .
As governments and organizations continue to demand further data protection , they are putting in place data localization requirements . A total of 92 % of survey respondents said this has become an important issue for their organizations . But it comes
at a price – across all geographies , 88 % said that localization requirements are adding significant cost to their operation . p
Privacy legislation continues to be very well received around the world even though complying with these laws often involves significant effort and cost .
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