LATEST INTELLIGENCE
GETTING ECOMMERCE RIGHT IN THE 2020S .
HOW RETAILERS CAN DELIGHT AND CONVERT SHOPPERS ONLINE .
For retailers across EMEA , the last two years have been tumultuous , to say the least . From lockdowns to supply chain disruption and mounting awareness of the climate crisis , the world and its shoppers have been forced to transform – and every fresh disruption has brought new challenges to grapple with .
But the flipside of challenge is opportunity . Today ’ s consumer has new expectations , higher appetites for eCommerce and accelerating digital savviness – and for retailers who can respond in kind , there are new customers to be won and loyalty to be cemented .
The key to doing so successfully ? Being armed with insight about the ‘ how , when , and why ’ of online shopping in the coming decade . Because as this year ’ s consumer research shows , retailers who get eCommerce right can expect to enjoy big rewards .
Methodology .
In October 2021 , Adobe carried out 9565 interviews with consumers across EMEA who had shopped online in the last year .
Key takeaways .
1 . Device shift : Consumers are now more likely to use a smartphone ( 78 %) than a laptop / desktop ( 64 %) to shop online .
2 . Online confidence : In the last 12 months , 44 % have bought something online from a retailer they hadn ’ t used before . Values first 87 % say that the things they care about are playing a greater role in how and where they choose to shop .
3 . Tech savvy : 70 % would like to see more virtual reality used in online shops . p
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