Intelligent CIO APAC Issue 22 - Page 63

Tribal ’ s solutions are based on Microsoft Dynamics 365 and Power Platform and create an enterprise CRM for education , with a suite of tools specifically tailored to the education sector ’ s needs . The Student Marketing & Recruitment solution is designed to integrate seamlessly with student management systems to provide institutions with a full 360-degree view of the student .
It creates exceptional experiences to nurture demand , personalize interactions , and build future student relationships by providing university staff with the tools to meet recruitment targets in a competitive landscape , while building a holistic view of prospective students , capturing data from initial enquiry through to admission . The solution delivers recruitment marketing campaigns and event management across email , text , social media and web channels .
In addition , the reporting available in the Student Marketing & Recruitment solution will deliver insights that will allow the university to continually improve its processes and the services it provides to students . Indeed , reporting will allow the organization to develop and monitor key performance indicators and drive efficiency and effectiveness in its recruitment and support functions .
Another benefit will result from a greater range of staff across the university able to support student enquiries as these will be carefully tracked and distributed to those staff best placed to address them . The Tribal system will allow the university to develop service standards that will help ensure that it delivers a highquality service that creates a positive experience for enquirers , applicants and students .
Mike Calvert , Director of Student Services , said : “ We required a solution that could be deployed rapidly while maximizing the opportunity to improve our recruitment activities . The Tribal Student Marketing & Recruitment solution meets that need and provides a solid foundation to evolve and tailor our CRM processes over time .


“ Our process of continuous improvement will be informed by the insights that Tribal ’ s powerful reporting tools will provide , and we ’ ll be able to leverage Tribal ’ s considerable experience working with universities around the world while moving quickly to fast-track our CRM deployment . There is also plenty of opportunity to tailor our solution over time as our understanding and experience grows .”
This latest contract win for Tribal Group will mark the third customer to implement Tribal Student Marketing & Recruitment solution in the APAC region , which also includes Te Whare Wānanga o Awanuiārangi in Whakatane , New Zealand , and Nanyang Technological University in Singapore . It adds to the organization ’ s increasing number of Student Management Solution customers in the tertiary education sector in New Zealand .
Steve Exley , General Manager , New Zealand , Tribal Group , said : “ We are excited to continue to support the University of Waikato and to introduce our Tribal Dynamics platform into the suite of Tribal products that the university uses . We are all focused on the initial implementation phase and delivering a quality outcome for the university .” p
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