Intelligent CIO APAC Issue 22 - Page 62

CASE STUDY

Tribal Group , a leading provider of education technology SaaS solutions globally , has been awarded a three-year contract with University of Waikato to deploy the Tribal Student Marketing & Recruitment solution to streamline the university ’ s marketing activities and bring transparency to its communication , marketing and enquiry functions .

The University of Waikato delivers a world-class education and research portfolio . With around 13,000 students and 1,500 staff , it offers a distinctive and rewarding university experience , while pursuing strong international links to advance knowledge . The institution has campuses based in Hamilton and Tauranga and has a joint institute with Zhejiang University City College in Hangzhou , China .
The organization increasingly required a solution to ensure that students receive accurate information at just the right points in their application and enrolment journey .
Following a market review , the university selected the Tribal Student Marketing & Recruitment CRM solution based on several key factors including its ability for rapid deployment , strong customer references , a large installed user base and ease of integration into the university ’ s Student Management System , SITS : Vision .
The university was also impressed with Tribal Group ’ s deep understanding and engagement with Microsoft Education , ensuring the organization ’ s ability to maximize the benefit of MS Dynamics in a tertiary setting .
The university has traditionally managed several disparate systems for outreach , marketing enquiries and event management . This has increasingly resulted in an opaque view of an individual ’ s student journey interaction as well as slow and manual processes for university administrators .
The Tribal CRM solution will provide one source of information to support staff while delivering workflow and automation ensuring the feedback and support that its students and applicants receive is timely , relevant and carefully tailored to their circumstances .
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