Intelligent CIO APAC Issue 22 - Page 50

COUNTRY FOCUS : KOREA

Cerence expands cloud capabilities for Korean drivers through interoperability with KT ’ s AI Assistant , GiGA Genie

Cerence is collaborating with Mercedes-Benz Korea to bring this integrated capability to drivers of select Mercedes-Benz models in Korea via MBUX .

AI company Cerence has announced that it has enhanced its cloud services capabilities in Korea through new interoperability with KT ’ s GiGA Genie , the company ’ s voice-controlled virtual assistant .

Leveraging Cerence Cognitive Arbitrator , Mercedes- Benz Korea has signed on as the first automaker to bring this integrated capability to drivers of select models , including Mercedes-Benz S-Class , Mercedes-Benz EQS , Mercedes-Benz E-Class and Mercedes-Benz EQA , in Korea via its Mercedes-Benz User Experience ( MBUX ), its infotainment and virtual assistant system .
KT , a large telecom operator and digital platform company in Korea , first introduced GiGA Genie in 2017 as an AI-powered television set-top box and integrated virtual assistant .
GiGA Genie currently provides its three million users with voice-enabled access to a wide variety of KT content and services , including music , video , games , shopping and general knowledge .
To further extend users ’ access to GiGA Genie , Cerence and KT have teamed up to bring GiGA Genie ’ s smart capabilities directly into Cerence-powered automotive assistants via Cerence Cognitive Arbitrator .
In the case of MBUX , drivers can , for example , say : “ Hey Mercedes , how much did Parasite gross at the box office ?” or “ Hey Mercedes , what shall I have for dinner tonight ?” MBUX intuitively knows where
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