Intelligent CIO APAC Issue 21 | Page 23

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MULESOFT STUDY REVEALS 70 % OF ORGANIZATIONS DO NOT PROVIDE COMPLETELY CONNECTED USER EXPERIENCES

More than a quarter of business leaders now demand a company-wide API strategy to unlock data and create connected experiences .

MuleSoft has reported that 70 % of organisations struggle to provide completely connected user experiences across all channels .

MuleSoft ’ s 2022 Connectivity Benchmark Report , shows that this comes at a time when almost threequarters ( 72 %) of organizations ’ customer interactions are now digital . Yet , as digitalization accelerates , organizations could lose on average US $ 7 million ( US $ 6,846,979 ) in revenue if they fail to successfully complete Digital Transformation initiatives .
To grow in today ’ s competitive environment , companies need to deliver connected digital experiences – for both customers and employees .
“ In this all-digital world , customers and employees expect truly connected experiences ,” said Brent Hayward , CEO , MuleSoft . “ However , siloed applications and data continue to hinder customer experience and Digital Transformation – and it is now costing businesses millions of dollars per year . Companies need to be able to easily integrate a growing number of apps and data sources to automate their business , create seamless digital experiences and drive growth .”
Based on a global survey of 1,050 CIOs and IT decision-makers , the 2022 Connectivity Benchmark Report highlights the challenges and opportunities for organizations as they look to unlock their data to create and automate seamless experiences :
Customers expect seamless user experiences
Applications lie at the centre of Digital Transformation and efforts to enhance the user experience . On average , organizations are using 976 individual applications ( compared to 843 a year ago ). Yet only 28 % of these applications are integrated on average ,
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