NEWS
IBM hub in India to create cyber resiliency
The new IBM cybersecurity centers will help address the need for organizations to accelerate their security strategies and align business priorities .
Located at IBM offices at Embassy Golf Links in Bengaluru , India , the new facilities represent a strategic hub for IBM cybersecurity activities in the region .
IBM has announced a significant investment to help businesses prepare for the growing threat of cyberattacks to organizations across the Asia Pacific region .
The centerpiece of this investment is the new IBM Security Command Center , the first of its kind in the region , for training cybersecurity response techniques through realistic , simulated cyberattacks .
The investment also includes a new Security Operation Center ( SOC ) which is part of IBM ’ s vast network of existing global SOCs – providing 24x7 security response services to clients globally .
Chris Hockings , IBM Security CTO for Asia Pacific , said : “ The new IBM Security Command Center is the first in Asia Pacific enabled to train the entire business in the art of response to a cyberattack event , further enhanced by the real-time experience of our security experts based in the adjoining global SOC .
“ With Asia Pacific ’ s enormous growth , diversity and role in global supply chain , these capabilities can be a real game changer for helping customers face growing threats in the region .”
Optimizely selected to deliver Mazda ’ s new dealer websites
Optimizely ’ s digital experience platform
( DXP ) has been chosen by , digital product specialists , Candyspace for the development and optimisation of a new ecosystem of dealer websites for Mazda , consolidating 81 separate platforms and streamlining customer journeys .
Over just a few months , the Candyspace team , working collaboratively with the team at Mazda along with selected dealers , took a customer-centric and UX-focused approach to designing , developing and optimising the new suite of websites on the Optimizely DXP .
As a result , customers can now enjoy frictionless user journeys across the ecosystem , with personalised experiences that showcase the range of new and used models at their local dealerships and the latest finance offers .
With vastly improved data and analytics , Mazda is now better able to drive leads and optimise conversions and journeys across the digital platform . Candyspace ’ s solution , enhanced by the capabilities of the Optimizely platform , is a flexible one , designed to evolve in line with the rapid changes in the automotive sector .
“ At Mazda , we strive to deliver an outstanding customer experience ,” said James Crouch , Senior Manager , Marketing
Communications at Mazda . “ Delivering consistency across our dealer websites and seamless journeys through our ecosystem gives us a strong platform upon which to build , adapt and innovate . Candyspace ’ s customer focused approach and technical knowledge and the sophisticated optimisation provided by the Optimizely DXP has ensured the successful implementation of these sites .”
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