EDITOR ’ S QUESTION
KAT WARBOYS , MARKETING DIRECTOR , APAC AT HUBSPOT
If optimum productivity is achieved , your workforce will have a better work-life balance .
Since the world began working from home 18 months ago , productivity has been the word on every business leader ’ s lips . Though some were firm believers from day dot , others took more convincing that the workforce really could get through just as much of their to-do lists – and often more – surrounded by their home comforts .
With the line between business and leisure becoming increasingly blurred by our new remote ‘ normal ’, the question of productivity should go hand-in-hand with efficiency . Productivity isn ’ t about how much an employee can achieve between 5am and 10pm , it ’ s about how much they can achieve within the confines of a flexible yet structured working day .
If optimum productivity is achieved , your workforce will have a better work-life balance , leading them to be less stressed at work and , as the cycle continues , they will remain productive members of your team . While there is no silver bullet for boosting productivity , here are two places to start :
1 . Training
While offering training to employees will show them that you are supporting them in their career journey , remember that your business will be an equal
With great people comes great responsibility . We believe in investing in life-long learning . benefactor , reaping return on investment for potentially years or even decades to come . Just as our mission at HubSpot is to help millions of organizations grow better , we ’ re committed to creating a culture where employees can grow better , too . As our Culture Code states : “ With great people comes great responsibility . We believe in investing in life-long learning .”
2 . Technology
Technology is interwoven into all of our lives , personal and professional and there are many ways that we can look at the role of tech on productivity .
The first is equipping your teams , particularly those who are customer facing , with the right tools for the job . This starts with accessing the data and insights they need to do their roles well and best serve the customer .
Enabling your teams to have a single source of truth through technology like a CRM platform will make their job infinitely easier . Not only does having a centralized view improve your team ’ s ability to be confident in their insights and recommendations , but it will also free them up from cobbling together reports and trying to align mismatched data sets from other departments and other systems .
The second is automating those repeatable tasks to free your team up to focus on the strategic work that matters . This not only solves productivity and efficiency , being freed from these laborious tasks helps foster innovative , creative thinking too .
Lastly , the majority of us are working remotely at least some of the time . This means that our hours of work , whether we ’ re in the same time zone or not , likely don ’ t always sync up . Encourage teams to adopt an asynchronous communication style wherever possible , leverage tools like Slack and Loom to support thoughtful , inclusive communication that fosters collaboration while being mindful of people ’ s life outside of work .
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