Intelligent CIO APAC Issue 15 | Page 73

WE CAN SEAMLESSLY ACCOMMODATE BOTH GROWTH AND SEASONAL SCALABILITY REQUIREMENTS .
INDUSTRY WATCH

Catch . com . au , one of Australia ’ s leading online retailers , has selected Blue Yonder ’ s cloud-based warehouse management system ( WMS ) and labor management solution to support its high-volume e-commerce business .

Open Sky Group , one of Blue Yonder ’ s WMS implementation partners , will help design , configure and deploy both solutions .

WE CAN SEAMLESSLY ACCOMMODATE BOTH GROWTH AND SEASONAL SCALABILITY REQUIREMENTS .

Catch . com . au has been serving Australia since 2006 through a single fulfillment center based in Victoria , and now due to surging Australian e-commerce demand , a new fulfillment center is scheduled to open in Sydney in Q1 2022 .
The new fulfillment center is part of its long-term customer first strategy and will enable Catch to serve customers more quickly and efficiently , helping them get the products they need when they need them , right across Australia .
Due to this booming e-commerce demand , the company ’ s existing WMS was no longer able to meet its shifting business requirements . Catch was looking for a long-term strategic supply chain provider to bring together all parts of its warehouse operations to meet the dynamic , high-growth e-commerce market .
By implementing Blue Yonder , Catch will be able to :
• Improve customer service through increased efficiency and agility in its warehouse operations
• Deliver stability and scalability via the solutions to support future growth
• Reduce cost to serve , enabling lower prices and faster delivery for customers
• Increase employee performance and engagement
“ When we made plans to open a second fulfillment center to better serve our customers , we knew that we needed to upgrade our WMS and labor management solutions . With Blue Yonder , we can continue our customer-first strategy of delivering what our customers need faster and at the lowest price ,” said Richard Whetton , Head of Fulfillment , Catch .
Blue Yonder ’ s Luminate Platform , backed by Microsoft Azure , powers the WMS that will drive change for Catch with real-time transaction processing , optimized storage and selection strategies , and integrated labor management . Now , Catch will be able to create a standard methodology for associates to do their jobs more effectively and for the operations to decrease costs , improve throughput and increase productivity .
“ Today ’ s retail e-commerce market is challenging for many reasons and Catch recognized that they need all parts of their business working together to serve their shoppers . We are looking forward to developing a long-term relationship with Catch to help improve their warehouse operations and better manage their warehouse labor , so that their customers can continue to experience an easy and convenient e-commerce shopping experience ,” said Rod Hall , Account Manager , Blue Yonder .
“ With such a strong WMS implementation record , we are uniquely suited to help Catch deploy their Blue Yonder solutions in a way that helps them meet their customer-first strategy and do so in a more condensed timeline than a traditional implementation ,” said Ian Drummond , CEO of Open Sky Group .
“ With our deep team culture , we have already demonstrated our ability to work very collaboratively as one with Catch , Blue Yonder and contractors .”
We asked Catch . com . au further questions to find out more .
How is Blue Yonder enabling you to increase efficiency in your warehouse operations ?
Catch . com . au has seen an increase in demand over recent years with millions of customers choosing to start their online shopping journey via the website and Catch Mobile App . This expansion of both customers and products has driven a need for an additional fulfillment center based in Sydney and improved efficiency in operations to drive market leading customer service . Blue Yonder WMS will enable Catch . com . au to improve customer service through increased labor efficiency and agility in its warehouse
www . intelligentcio . com INTELLIGENTCIO APAC 73